Rosie Sherman
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A comprehensive redesign of SPANX's Product Detail Page, increasing conversion and overall experience of a powerful ecommerce brand.
I owned the development and expansion of a complete client design system, with white-labeled capability built in.
Mastercard approached our team with an idea for expansion: entering the dining reservations market. I was the designer for a new product frontier.
Curate had product-market fit, but the company was ready to pivot towards Product-Led Growth. I acted as the lead (and sole!) designer in modernizing and optimizing the entire re-design of the product.
Making digital insurance conversions easier than ever with an optimized purchase flow for a new partner.